Wednesday, 30 November 2011 3:26 PM
The offbeat car lifestyle magazine, known as RubberDuck, has made an unusual switch from online to offline, by taking its award-winning car publication into print for the first time, this November.
On from its ‘Car Magazine of the Year’ award in 2010 (which was dished out by The Telegraph and Microsoft) the independent UK publisher has freshened things up by ditching online digital in favour of offline digital – in the equally radical shape of an A1 double-sided poster-magazine.
The entertainment is delivered in two formats: 9000-words on one side, and a sexy exclusive colour illustration on the other, which is powered by markerless code-recognition – allowing you to access additional hidden video content with your smart-phone.
Simply point your smart-phone at the poster-magazine’s cover illustration and you will receive a different daily video – relating to the issue’s content – direct to your smart phone. The required app is free and available through iTunes App Store and Android Market.
A minimum of 30 videos make up each month’s feed-content – including Ari Vatanen’s Peugeot’s 205 T16 walk-around, Porsche’s 911 GT3 RS, a Ferrari-powered Citroen 2CV, the history of the Mk1 Golf GTI, Motown shopping in a Lamborghini LP560-4, the launch of the bikini and the tale of UK soapboxing – among others.
And not only is RubberDuckMagazine doing its bit to add longevity to print, they also cover-mount their own-pressed vinyl releases – to do the same for the world of vinyl and emerging musical talent.
As the magazine’s tagline states: You’ll never look at a car magazine the same way again.
Strictly limited to 500 hand-numbered editions, priced at just £5.99 from www.rubberduckmag.com
It’s a funked-up car magazine on one side…
…and a piece of limited edition automotive-erotic artwork on the other
By Daniel Anslow
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